What is Impulse Buying?

According to, an impulse buy is " a spur of the moment, unplanned decision to buy. Marketers and retailers tend to exploit these impulses which are tied to the need for instant gratification (Wikipedia). For example a shopper in a grocery store may have just popped in for a box of juice, but comes out with candy,tomatoes and ice cream as these items are distinctly placed in the store. Impulse buying can have negative effects such as increasing financial difficulties, family resentment and disappointment (BusinessDictionary).

We plan to raise awareness in consumers by highlighting the techniques used by marketers and retailers and the negative aspects of impulse buying